Delivering an exclusive and elegant service, Ori strives for perfection in every product delivered. Founded by Pei, Ori takes its name from ‘original’ and ‘oriental’ and was established with an aim to preserve and revive traditional oriental hand embroidery techniques — specifically the once-lost Su embroidery method. Referencing traditional Eastern designs and patterns, every item from Ori combines the classic with the contemporary for an elegant design approach.

As a child I used to join my family for Chinese Lantern Festival, which was always something very special. In fact, each motif on the lanterns has a meaning. For instance, lotuses mean purity and longevity in Asian culture, and they are often used as symbolic objects in Buddhism.I combined the oriental traditional and modern visual elements to achieve a level of functional art objects, developing an approach which can be applied universally in various interior settings. The aim is to preserve and revive a traditional oriental embroidery technique; specifically the once-lost Su embroidery method and combine it with contemporary design approaches.

Pei Li, Founder


Su embroidery is a traditional Chinese silk embroidery technique, that has been passed on from mothers to daughters for more than 2000 years. This technique is now recognized and protected by UNESCO World Heritage. To learn more click here


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